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It tasted like extra-strength celery, amped-up celery, celery times a thousand.

His job was something completely different, like an electrical engineer, it was really like a side gig, and I bought rice from him..But Catherine said, "Well, we do have some other things.

"At the time, they had grits and cornmeal, which I started buying from them.After a couple of years, something happened with Mike's crop and he kind of got out of the side gig.It was like, "Okay, the crops are ruined.

I'm not going to try again.".By that time, Anson Mills had Carolina Gold rice to sell.

I started buying that, and then buying other kinds of rice from them.

Black rice was the one that I really, really loved.It's not always proportional.

We never used to look at it that way.We'd just be like, "Oh, that's fine.

There's so much more responsibility that we now have to deliver and to do something really well.We are much more focused, which has actually just created so much more bandwidth for our organization..